TURNING INSIGHTS
INTO IMPACT
Consulting
in Healthcare
Marc Peeters MD, PhD
We listen with care, analyse with precision, and act with impact. Our strength lies not only in what we know, but in how we put that knowledge into practice.
From insight, we move to action. From expertise, we drive change. That is what we stand for. A guide. A partner. We go beyond consultancy alone.
How can we support you?
Strategy & Implementation
At Virtus Consulting, strategy is not merely a vision on paper—it’s a roadmap to tangible results. Rooted in years of frontline experience in academic medicine, hospital leadership, and healthcare innovation, the consultancy defines strategies that are both ambitious and actionable. With a clear focus on evidence-based decision-making, Virtus guides healthcare institutions from insight to execution. Whether advising on hospital mergers, digital health ecosystems, or cancer prevention models, the team ensures strategic alignment with local realities, policy frameworks, and clinical needs. Implementation is hands-on, collaborative, and adapted to the pace and complexity of each organisation.
Process & Data
Virtus Consulting places data and process at the heart of healthcare transformation. Through structured analysis, process mapping, and the integration of digital tools, Virtus identifies inefficiencies, risks, and untapped opportunities. Drawing from projects such as the Antwerp Health Harbour and the development of data-driven prevention models, Virtus showcases how meaningful health data—combined across institutions—can lead to smarter care pathways and proactive interventions. Whether streamlining oncology workflows or developing scalable screening solutions, the consultancy ensures that every process is evidence-informed and future-ready.
People & Organization
Virtus builds organisations around people, not just policies. With deep roots in academic hospitals, medical education, and multidisciplinary teams, the consultancy understands the realities of healthcare professionals at all levels. It works closely with boards, managers, clinicians, and frontline staff to foster cultures of trust, open communication, and shared responsibility. Emphasis is placed on leadership development, structural collaboration, and stakeholder engagement—whether guiding a board merger, supporting a hospital transformation, or coaching innovation teams within complex care environments. People are not just part of the strategy—they are the strategy.
Analysis
Sharp, analytical thinking is a defining strength of Virtus Consulting. Each engagement begins with listening carefully, observing closely, and diagnosing the organisation’s true needs. Rooted in the medical and scientific background of its founder, Virtus employs an investigative approach: combining qualitative insights with hard data to generate actionable recommendations. From health system redesign to strategic planning in oncology, every analysis is tailored, substantiated, and geared toward sustainable impact. Clients receive more than advice—they gain clarity, confidence, and the tools to act with precision.
Marc Peeters MD, PhD
During my career as Medical Doctor, Professor at the University (Leuven, Ghent and Antwerp) and the last three years as Manager of the Antwerp University Hospital, I always have a clear vision for the organization and myself. My personal involvement is within, but also outside the organization.
Skills
Based on my training as MD, I’m analytic, evidence and data driven. Together with the innovation-vision, I always have a next plan ready to be discussed. Open communication is part of the negotiation, but at a certain moment decision needs to be taken.
Training
Faculty of Medicine Leuven University,
HepatoGastroenterlogy – Digestive Oncology
International additional training in Institut Gustave Roussy (Paris), Royal Marsden (London), Penn University (Philadelphia) and Memorial Sloan Kettering (New York)
PhD thesis in Medical Sciences at Leuven University, ‘Familial aggregation and the importance on increased small intestinal permeability in the pathogenesis of Crohn’s disease’
Management Courses, Vlerick Ghent and AMS Antwerp
Trained in ICH-GCP E6R2
Trained in NIS2
Experience
Operational Chair of the One-Tier Board Qurin BV, 2017-present
Since more than seven years, I’m involved in the realization of the Qurin’s vision to bring cancer screening tests in urine towards the market.
Better testing, better access and better outcome is the mission.
Board Chair Ziekenhuis Geel, 2025-present
Being the Chair of the board of a general hospital needs a lot of interaction with the stakeholders.
Not only within the Hospital but also between the Hospitals in the region. One of the targets is to realize the integration of the Hospitals Mol and Geel to create a strong health care partner in the region.
Board Member AZ Middelares Gent, 2025-present
Innovation and digitalisation in health care is important.
I’m more than happy to be part of a board with a clear strategic vision on the Hospital of the future. A hospital focused on high-level care, but also on innovative entrepreneurship.
Board Member KotK, 2013-present
Being board member of the non-profit organisation, Kom op Tegen Kanker (KotK), is an honour.
As a member you’re a strategic partner to create a better outcome for a cancer patient. Stimulate cancer research, social support, governmental impact and projects in screening and prevention resulted in as significant progress in life quality and prognosis of our patients.
Member of the (scientific) advisory board of the Olivia Fund and the ROMO foundation
Personal experiences have led to a strong commitment to specific causes in medicine.
It is important that the available resources are used in the best possible way. Therefore, it is only natural that, as a clinician and scientist, you lend your support and use your expertise to help provide direction.
CEO, University Hospital Antwerp, 2021-2024
Organisation of high-level medical care in a University Hospital is priority. Working together with other hospitals and sharing expertise forms the base of an interactive collaboration.
Innovation, research and education were priorities for the hospital. Open communication with other (health) stakeholders in the region resulted in closer collaboration. The ultimate idea was the creation of an integrated health ecosystem for the region. A result was the collaboration on health data in the ‘Antwerp Health Harbor’.
Full Professor in Oncology, UAntwerpen, 2008-present
My whole career, education and research were part of my (professional) live. This resulted in several projects, national and international grants, supervision of PhD theses and member of (inter)national juries.
Beside research, education and presentations in (digestive) oncology and management were important activities as Professor, but also outside my University activities.
Head of the Oncology Department and Coordinator Multidisciplinary Oncology Center (MOCA), 2009-2021
The domain of Oncology is complex and changed dramatically over the years. Personalized medicine became standard in certain cancer types and overall prognosis increased.
In this period multidisciplinary collaboration with innovation in daily work was the vision. We created UNICCRA – an international center – for clinical trials. National and International contact with pharmaceutical companies, funding organization formed the base of success.
Guest professor at The University of Adelaide, Australia and University of Palermo
consultancy cases
in the spotlight
Consultancy and Advisory role for Pharmaceutical and Medtech companies
Interaction between the medical world and pharmaceutical, Medtech companies is important to make health care progress. I was not only involved in the early phase clinical trials of important drugs in GastroIntestinal Oncology, but served also in an independent way as a consultant for different national and international companies. Moreover, I was one of the pioneers to create a digital platform to support cancer patients in a transmural setting together with Remecare. Today, I serve as Chair of the one-Tier board at Qurin. A company which aims to develop cancer screening tests in urine.
Creation of an inter-Hospital network, NETwerk
Neuroendocrine tumours (NET) are rare cancers. Expertise in the management of these tumours is the key to success. Under the umbrella of the European organisation of NET, we created a clinical, scientific and supportive network of expertise. The NETwerk combines a common vision, expertise and nearby care for the patients. It gives also an international dimension to NETwerk.
Creation of ‘Antwerp Health Harbour’
Universiteit Antwerpen
Today, structured data, analysis of data and artificial intelligence are important pillars in multiple (industrial) sectors. Also in health care, this mixture of data management will form the base for future (re)evolution. Together with several stakeholders in the Antwerp region, we created a data platform to combine information from different sources to map ‘health problems’ in the region. This collaboration was called Antwerp Health Harbour and the first case focus on the health status of children in the Antwerp region.
Vision on a Health Prevention Center
In many domains of health care, we made enormous progress in (acute and chronic) diseases. New surgical techniques, innovative medication and increasing attention for supportive care formed the base for this progress. At different levels in our society there is increasing belief that besides cure, prevention of health is as important. We developed a model of evidence-based and data driven prevention linked to the curative care (if necessary).
Vision on a Data Innovation Center within healthcare
Care for patients is the driven force for health care workers. Taking care for patients is in the DNA of physicians, nurses,… We need to integrate innovation in this DNA. Every idea can be a future step in better/different care of our patients. It also gives the possibility for entrepreneurship for individuals. We developed a plan from idea, convincing towards implementation.
Our services
Virtus Consulting helps healthcare organisations define clear strategies and turn them into results.
We optimise processes, use data effectively, and strengthen teams and structures to foster collaboration and lasting improvement. With sharp, evidence-based analysis, we enable informed decisions and continuous progress.
Discover some of the organisations we’ve helped:
